Today at Good Greens we finally got started on our advertising project. Our goal was to design a video campaign to make Good Greens a household name. Essentially, we were tasked to make a viral video with millions of views. At first we thought this was impossible because we had no video experience and were just a bunch of high-schoolers. We had no idea how to make a video go viral and didn't even know exactly what to put in it. Even with our doubts, we went to the conference room and started working. We put down ideas on whiteboards and really tried to brainstorm funny video ideas. Unfortunately, as we were working we realized that most viral videos that are funny involve insults or making fun of people. We obviously couldn't include this in our video because our work reflects the values of the company. We then moved on to cool viral videos and explored this concept. We decided that stop-motion would be the most realistic and likely to get a lot of views. Unfortunately, this work took all day and we could leave before we started on this video. It just shows how much planning goes into these videos and how time-consuming this work can be. Fortunately we now have a plan for what to do and we should make progress.
Stephen and Ryan
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